Categories: News

Evolution and Hasbro Strike Exclusive Deal for New Live Casino and Slots

Evolution and Hasbro have officially signed a multi-year global agreement that will bring new live casino games and slot titles based on Hasbro’s most iconic brands to online gamers around the world. Starting in January 2026, Evolution will launch an exciting lineup of exclusive titles, including Monopoly Filthy Rich, Monopoly Roulette, and Game Night. These games will be available across Evolution’s full portfolio of brands, including Evolution, Ezugi, NetEnt, Red Tiger, and Big Time Gaming.

This partnership builds on Evolution’s previous success with Hasbro, having already developed massively popular games like Monopoly Live and Monopoly Big Baller, which have become mainstays in many players’ online gaming routines.

A Bold New Step for Iconic Games

Following a detailed Request for Proposal process, Hasbro selected Evolution as its exclusive partner for developing online casino experiences tied to its game properties. According to Claire Hunter Gregson, Hasbro’s Director of Gaming Relationships, the company wants to bring its brands to life in new and exciting ways for adult fans. She stated that Hasbro trusted Evolution to deliver innovative, engaging content that captures the spirit of the original games.

Evolution’s Chief Product Officer, Todd Haushalter, echoed this excitement. He shared that Monopoly, in particular, is the strongest casino game brand in the world and that his team is full of creative ideas to transform more Hasbro brands into casino favorites.

This announcement signals a fresh direction in the online casino industry, as Hasbro’s legendary titles meet Evolution’s renowned technological capabilities. It also sets the stage for an enhanced player experience that blends the nostalgia of board games with the real-money excitement of casino gaming.

Newfound Regulatory Focus and Responsible Growth

While Evolution prepares for its next chapter in content innovation, the company has also been taking important steps to reinforce its regulatory integrity. In late 2024, the United Kingdom Gambling Commission launched a review of Evolution’s operating practices after discovering its games were accessible through unlicensed operators.

In response, Evolution’s Chief Executive Officer, Martin Carlesund, stated that the company is fully onboard with the goals of the review and is committed to protecting regulated markets. He confirmed that Evolution has implemented strict measures to ensure its games are only offered through operators licensed by the Commission.

The shift away from grey and black markets has had financial consequences. In its first-quarter earnings report for 2025, Evolution disclosed a 5.4 percent drop in profits to €254.7 million. Despite this, the group’s revenue rose by 3.9 percent to €521 million year-over-year. Carlesund noted that although this pivot may affect short-term profitability, it is essential for the company’s long-term growth and credibility in the regulated space.

Blake Ellis

Share
Published by
Blake Ellis

Recent Posts

BetConstruct AI Using Artificial Intelligence to Redefine Live Casino Gaming

BetConstruct AI is stepping into the 2026 iGaming season with a bang. During the Harmony…

1 week ago

PlayMatrix Debuts Cyber Roulette Games with AI-Powered Features

PlayMatrix is bringing a futuristic edge to the table with Cyber Roulette and Ultra Cyber…

2 weeks ago

bet365 Doubles Down on US Live Casino Strategy with Playtech Partnership

bet365 has expanded its US iGaming footprint after launching dedicated live casino studios in Pennsylvania…

3 weeks ago

Casumo Rolls Out Premium Live Dealer Games from CreedRoomz

Casumo has expanded its live casino portfolio through a new partnership with live dealer specialist…

3 weeks ago

In-Play Betting Faces Statewide Ban as New York Legislators Target Live Betting

New York could see a sweeping change to its sports betting landscape if a bill…

4 weeks ago

The Year Live Casino Gaming Redefined Online Play

One of the clearest takeaways from the live casino sector in 2025 for us was…

1 month ago