Games Global and OnAir Entertainment Expand Live Casino Reach with LeoVegas

Games Global and OnAir Entertainment have taken a significant step in expanding their live casino presence through an exclusive collaboration with LeoVegas Group. This partnership introduces customized Blackjack and Roulette tables, reinforcing the operator’s position as a leader in the European and North American online gaming markets. The partnership also comes at a time when LeoVegas is increasingly integrated into MGM Resorts International’s broader strategy for global expansion.

Fresh Content for an Expanding Market

This latest initiative sees LeoVegas introduce a series of dedicated Live Casino tables, including LeoVegas Exclusive Roulette and BetMGM Exclusive Roulette, which launched in December 2024. This was followed in February 2025 by three customized Live Blackjack tables – Bellagio Blackjack, MGM Grand Blackjack, and New York-New York Blackjack. All these were designed specifically for BetMGM. The offerings, inspired by MGM’s flagship Las Vegas properties, aim to replicate the immersive experience of a physical casino floor in a digital environment.

As it stands, the games are now accessible across several regulated markets, including the UK, Sweden, Denmark, Malta, and the Netherlands, as well as Ontario, Canada’s sole regulated iGaming province. While it is a measured approach to expansion, there is a notable focus on jurisdictions where regulatory frameworks are already well established.

Building On a Foundation

The partnership with LeoVegas and BetMGM establishes a precedent for how personalized, branded experiences could shape the future of online gambling. This did not begin recently.

MGM’s acquisition of LeoVegas in 2022 for $607 million marked a strategic pivot towards online gaming. The deal, which led to LeoVegas’ delisting from Nasdaq Stockholm, was part of MGM’s broader effort to diversify revenue streams beyond its traditional land-based operations. By securing a 98.07% stake in LeoVegas, MGM gained access to an established European player with a strong technological backbone, allowing it to accelerate its digital strategy without starting from scratch.

While MGM’s U.S.-based BetMGM brand has been growing steadily in North America, leveraging LeoVegas’ expertise enables the company to refine its European offerings and establish a foothold in emerging regulated markets.

More and more, land-based and internet games are merging, and this development is just one further illustration of that. The online gaming industry is becoming more competitive. As such casino owners are always trying to find solutions to combine their real-world presence with digital platforms. Live dealer tables such as the new ones and those branded with MGM’s finest Las Vegas locations are a great way for the company to leverage its real-world reputation and increase engagement online.