Pragmatic Play Expands Live Casino Presence in Ontario with BET99

BET99 is leveling up the live casino experience in Ontario through an expanded partnership with Pragmatic Play, bringing a fully branded and immersive environment to players who crave authenticity and style.

At the core of this upgrade is Smart Studio, Pragmatic Play’s award-winning customization solution. This dynamic platform enables operators to personalize the visual and interactive elements of shared live casino tables, delivering a fresh but authentic look and feel without the time or costs typically associated with dedicated studio setups. The flexible setup gives multiple brands the chance to be on the same live table formats while still offering a distinctly unique branded experience. The BET99 team is confident that this approach will help them further showcase their brand identity within the live gaming environment.

Players in Ontario can now enjoy an even broader lineup of Pragmatic Play’s popular live dealer games. Alongside mainstays like Speed Baccarat and Blackjack X, the latest rollout includes favorites such as Roulette, Auto Mega Roulette, and Speed Roulette, which are known for their fast-paced, high-engagement gameplay.

According to Pragmatic Play, the delivery of Smart Studio to BET99 aligns with its strategy to support operators with highly adaptable and localized solutions in regulated markets globally. The brand emphasized that this expansion marks another step in its ongoing effort to empower partners with creative freedom while maintaining top-tier quality.

BET99’s CEO, Jared Beber, noted that Pragmatic Play’s live games had become a firm favorite among their Ontario audience. He shared that the Smart Studio offering was a smart move for their brand, allowing BET99 to reinforce its visual identity directly within the player experience. There are even more hopes now for growing the partnership further in future collaborations.

More Wins for Pragmatic Play

Pragmatic Play continues to show why it remains a dominant force in the iGaming world. The partnership with BET99 in Ontario strengthens its foothold in regulated live casino markets, but that has not stopped the company from reaching for even greater heights.

The studio is also expanding its award-winning slot portfolio. The latest release, Big Bass Boxing Bonus Round, marks a new chapter in the fan-favorite Big Bass series. However, this time, the game swaps out deep-sea fishing for a high-stakes boxing ring. As its name suggests, this boxing-themed installment brings something unique to the series, allowing players to chase “big-hitting wins” through a cleverly layered bonus system.