Casumo has expanded its live casino portfolio through a new partnership with live dealer specialist CreedRoomz. The company has been strengthening its focus on branded, high-quality live experiences designed to boost player engagement and reinforce its identity, making this a core part of its strategy.
A central element of the agreement is the addition of Casumo-branded live dealer tables for games such as blackjack and roulette. These tables will be hosted in dedicated studio environments featuring Casumo’s colors, logos, and visual style. Dealers will also wear customized Casumo-branded attire, creating a consistent and recognizable live casino experience across the platform.
Blending Sports Themes with Live Casino Play
One of the standout additions is Kickoff Roulette, a CreedRoomz title first introduced in late 2025. Built using Chroma Key studio technology, the game combines classic roulette mechanics with sports-inspired visuals and multipliers ranging from x50 to x700. The supplier positions the game as a crossover product, aimed at appealing to sports betting audiences and encouraging them to explore live casino content.
Kickoff Roulette can be customized and localized for individual operators, allowing themes and presentation to reflect regional sports preferences. At launch, CreedRoomz described the title as a strategic tool for operators looking to bridge the gap between sports betting and live casino play.
Branded Live Tables Take the Lead
Alongside Kickoff Roulette, the rollout includes a Casumo-branded version of Luxe Auto Roulette. Both titles are positioned as premium live casino offerings, designed to replicate the atmosphere of a land-based casino while maintaining the flexibility and production standards of modern live studios.
Tim De Borle, chief operating officer at Casumo, said the partnership aligns with the operator’s emphasis on quality and long-term value. He noted that CreedRoomz’s ability to deliver dedicated studios and fully customized tables fits closely with Casumo’s approach to product development and brand-led experiences.
Deeper Operator Integration
For CreedRoomz, the collaboration supports its wider expansion strategy, which centers on deeper integration with operators. The supplier has increasingly moved toward custom solutions that go beyond standard live dealer feeds, giving partners greater control over presentation and localization.
Hayk Tovmasyan, head of live casino at CreedRoomz, noted that the company expects the dedicated tables to resonate strongly with Casumo’s player base. Demand for customized live casino environments is growing, as operators look for new ways to stand out and build stronger player loyalty. The opportunity for growth in that kind of market is certainly quite compelling.
