NetEnt’s New Casino Content Aggregator Goes Live


NetEnt, one of the world’s leading online casino solution providers, continues to make strides towards delivering the very best services in the industry. The company’s partners recently received some great news when it launched a new platform whose main goal is to make a wider range of online casino content accessible. Known as NetEnt Connect, the company’s new content aggregation platform has been marketed as a gamechanger for the online gambling industry. This is because it will not only integrate all the gaming content from NetEnt’s growing list of partners but also save the gaming operators time and resources that would have otherwise been wasted.

Beta Test Currently Running

Even though the new aggregation platform already seems to be a finished product, there are still a few things that need to be ironed out. NetEnt Connect is still in beta testing and this test phase is being conducted in collaboration with Ellmount Gaming Limited’s Casino Room, a popular online gaming site.

The content aggregation platform includes both in-house content from NetEnt as well as gaming content and titles from Red Tiger which NetEnt acquired a few months back in $263 million cash deal. The acquisition was rather timely as it gives NetEnt full control over the way the content aggregation is implemented through the test phase.

“The speed with which we have been able to go live with Red Tiger content on some of NetEnt customers bears testament to the hard work and collaboration since the acquisition was completed. It also shows great promise for NetEnt Connect which is a key part of NetEnt strategy going forward,” NetEnt Malta Managing Director and Chief Product Officer Henrik Fagerlund commented.

Red Tiger also benefits quite a lot from the acquisition that now puts it under NetEnt’s wings. As Gavin Hamilton, the CEO of Red Tiger, points out, one of the main reasons why the company agreed to be acquired by NetEnt was because of how easy it would be for them to reach newer markets. NetEnt has a significant global presence and it is still expanding to several other new markets across all continents. Since it is one of the earlier partners to be integrated with NetEnt Connect, Red Tiger is certainly set to see massive growth in the reach of its content.

Official Launch Set for 2020

Once NetEnt ascertains that everything is operating smoothly and seamlessly over the next few weeks, it will proceed with the official launch of the casino content aggregation platform. This is expected to happen sometime in 2020 and by then, the company has promised that it will have added content from several other content developers.

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