F1 Strikes $100M Betting Sponsorship Deal

September 18, 2018

Gambling sponsorships are becoming increasingly popular across the world of sports, and F1 is jumping on the bandwagon. Recently, it has been announced that Liberty Media has signed a deal with Interregional Sports Group for global rights to gambling sponsorships in F1. According to Sean Bratches, the F1’s managing director of commercial operations, the decision is a “fan centric” move. Nowadays, players have become accustomed to sports sponsorships – particularly in European sports like football. Now that sports betting is legal in America, we are seeing many leagues jumping on the bandwagon, such as the NBA and NFL. The F1… Read More