Tag: Pragmatic Play

Kevin Hart Takes Celebrity Casino Marketing into the Live Dealer Studio

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September 30, 2026

Kevin Hart has already made his mark at poker tables. Now he is stepping behind a live casino table. The Hollywood comedian and actor is teaming up with Pragmatic Play for a major live casino activation on Nov. 6 and 7, 2026, putting his personality directly into the gaming experience across four exclusive sessions. The collaboration is part of a €1.25 million promotional campaign that will build toward Hart’s live appearances, giving Pragmatic Play a sizeable marketing vehicle while highlighting a broader trend in iGaming: celebrities are increasingly becoming part of the live casino product rather than simply lending their… Read More

Pragmatic Play Expands LATAM Presence with New Live Casino Studio in Bogotá

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October 27, 2025

Pragmatic Play has taken another huge step in expanding its live casino operations with the opening of a cutting-edge studio in Bogotá, Colombia. Operated by ARRISE, a key technology and services provider in the iGaming industry, the new facility represents a major strategic investment aimed at serving the rapidly growing Latin American regulated gaming market. Backed by an investment exceeding $15 million, the Bogotá studio marks one of Pragmatic Play’s largest infrastructure projects in the region to date. Beyond its technological innovation, the facility is expected to generate over 1,500 new jobs, building on the company’s commitment to supporting local… Read More

Pragmatic Play Expands Live Casino Presence in Ontario with BET99

June 10, 2025

BET99 is leveling up the live casino experience in Ontario through an expanded partnership with Pragmatic Play, bringing a fully branded and immersive environment to players who crave authenticity and style. At the core of this upgrade is Smart Studio, Pragmatic Play’s award-winning customization solution. This dynamic platform enables operators to personalize the visual and interactive elements of shared live casino tables, delivering a fresh but authentic look and feel without the time or costs typically associated with dedicated studio setups. The flexible setup gives multiple brands the chance to be on the same live table formats while still offering… Read More

Pragmatic Play’s ‘Free Chips’ Now Available for More Rewards and More Wins

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March 5, 2025

Have you been looking for fresh approaches to enhance engagement, extend session durations, and enjoy your live casino games? Well, online gambling powerhouse Pragmatic Play has stepped up the game once again with the release of ‘Free Chips,’ a highly customizable promotional tool that aims to transform live casino bonuses for the rapidly growing market. The Free Chips tool is a direct response to this shift, offering online operators a frictionless, automated incentive system that enhances both player engagement and brand loyalty. Part of the company’s growing Enhance suite, it allows online casinos to offer tailored bonus amounts across select… Read More