Renowned gambling and entertainment operator Genting has recently announced plans to rebrand its online casino, live casino and sportsbook offering as GentingBet. This is part of the company’s wider plans to consolidate its product range for the very first time since it was launched.
What to Expect
The revamped Genting Bet platform is primarily a mobile-first offering but it has also been optimized to offer the best possible experience on a wider range of devices including tablets and desktops. Customers can, therefore, expect a new and refreshing experience that will be driven by several new tools, a wide range of new online gaming titles, as well as new sports betting markets all of which will be encapsulated in a revamped design with amazing functionality and intuitive navigation features.
One of the very first things that the customers will notice is the overhaul that the branding has been subjected to. The new brand boasts of a more distinct, consistent and recognizable look and feel which, in very many ways, goes hand in hand with Genting’s ambition to be the most prestigious, ambitious, and responsible online gaming operators on the planet.
“Following significant research and development, we’ve created a user-friendly and intuitive experience which we believe provides our customers with a truly world-class digital offering. We have also continued to place the highest priority on our commitment to responsible gambling. Through the tools we have in place on the website we have ensured our new gaming environment exceeds the expectations of the regulator rather than simply complying with the minimum requirements,” Jeremy Taylor, the Managing Director of Genting Online said.
That said, the refined product offering will definitely resonate well with customers especially those that love to experience the impressiveness of live-streamed casino games. These will be available on all devices that are supported by the gaming platform.
More Expansion Plans
Genting has been very busy working to extend its footprint across the globe and the revamp is one of its ways of establishing its brand in several key territories especially in Europe. Its ambitious bid to grow further has seen in it apply for gambling licenses in Spain and Malta with more applications set to follow soon.
Besides applying for the licenses, Genting has also been inking deals that will help it to grow the array of games that it offers. As mentioned earlier, the revamp will give the operator’s customers access to a wider range of games and this is all thanks to recent partnership deals that Genting has inked with PlayNGo, NetEnt, and Red Tiger. In addition to that, the new sports betting experience will include two new virtual games, a motorsports game as well as a cycling one.