Kindred Adds More Live Games to Its Brands’ Catalogs


Renowned gaming company Kindred has been trying to extend its reach for quite some time now and all that effort is starting to pay off for the company. The iGaming service provider has already made several strides towards achieving its goal of becoming a household name and a more profitable venture. One of the ways it is doing this is by inking partnerships with other equally notable brands. This not only opens it up to new markets but also builds brand loyalty as their existing customers get to enjoy even more great offerings.

Partnership with Playtech

The most recent partnership deal that Kindred has inked is with Playtech, one of the world’s most reputable online gaming powerhouses. Thanks to the partnership, Kindred’s wildly popular Unibet brand will now be offering Playtech’s robust range of Casino products. These amazing online gambling products will also be coming to the other Kindred online gambling brands.

Among the amazing titles that customers of Kindred’s digital brands can look forward to are popular ones such as the Fire Baze, and Age of the Gods suite. In addition to those, the customer will also have access to a solid selection of titles that have been developed exclusively for the iGaming company’s platform by its game studios.

The Pragmatic Play Partnership

Aside from Playtech, the Kindred Group has also recently inked a partnership agreement with Pragmatic Play which also happens to be a very popular and reputable iGaming solutions developer. As per the terms of the deal between the two companies, Pragmatic Play has been tasked with creating a live studio for the gambling operator.

This studio includes several live gaming tables including popular options such as Roulette and Blackjack. It will be exclusive for Unibet customers and to ensure this is the case, the studio has been fitted with custom branding and unique designs.

To top it all off, the studio has incorporated the latest technologies which make it truly delightful to use. For instance, the 4K video technology and the state-of-the-art sound systems that the developer has integrated into the studio offer a truly immersive experience that many customers will certainly keep coming back to.

According to David Robertson, Kindred’s Head of Casino, all these partnerships aim to “provide entertainment, fine-tuned for an unforgettable experience”. This is essential for achieving the company’s very ambitious growth plans – having great partners is certainly bound to push the reach of the company forward in more ways than would be the case if it was going at it alone.

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