Renowned online casino content and technology solutions provider Playtech has just extended its footprint in the New Jersey online gambling market thanks to a new partnership deal it has inked with BetMGM. This a pretty big move and it is bound to shake up things quite a bit in the Garden State’s nascent but rapidly growing online gambling industry.
The partnership deal is quite expansive as it will see Playtech’s industry-leading gaming content come to multiple brands that are affiliated to BetMGM as well. Customers of BetMGM Casino, PartyCasino NJ, and Borgata Online are thus going to be treated to a world-class online gambling experience thanks to the partnership agreement.
For the online gambling operator and all of the brands related to it, the launch of Playtech’s content on their platforms further affirm their market-leading position. As it turns out, this is just the beginning. According to Matthew Sunderland, BetMGM’s Vice President of Gaming, their collaboration with Playtech could potentially extend to even more markets across the country as more states launch legal and regulated online gambling.
Roar Digital, the joint venture between GVC and MGM Resorts, owns and operates BetMGM. The United States has always been one of the markets in their sights and by working together, they have a huge edge over many other iGaming operators. Moreover, all of the partnerships that they have been inking are also set to make them a force to reckon with in several online gambling markets across the country.
Playtech’s US Proposition
The company officially entered New Jersey’s online gambling market just a short while back and it is already making waves in that market. After receiving the approval of the New Jersey Division of Gaming Enforcement (DGE), the United Kingdom-based casino content provider launched its first offering in the Garden State through the existing partnerships it had with Hard Rock Atlantic City and Bet365.
Its partnership deal with BetMGM is not going to be the first but given the reputation of both companies, it is certainly going to be a big boost for both of their expansion plans. Moreover, for Playtech, this also marks the first step in their ambitious plans to launch in more states by powering BetMGM’s ventures.
“This strategic deal demonstrates the strength of Playtech’s US proposition and the appeal of our gaming offering in the region as we continue to launch our pipeline of new US licensees.”Shimon Akad, Playtech COO.
The company has been adding a ton of new titles to its portfolio which means that customers in the states the developer will be coming to will have access to some amazing, new, and innovative games.