Known for its world-class technology solutions, Scientific Games Corporation stands out for being a leader in the gambling industry. The company has recently extended its footprint further by acquiring live casino games supplier Authentic Gaming. This marks the gaming solution provider’s first move into the rapidly-growing live casino space. It also aligns with Scientific Games’ very ambitious global expansion plans.
Authentic Gaming has already made a huge in the live casino gaming market. Its premium live casino solutions have been lauded for their premium quality and innovative approach to delivering outstanding online experiences. The company mainly specialized in live roulette which is optimized for both desktop and mobile devices. Some of the gaming operators that have integrated the live casino games from the company include LeoVegas, Entain, 888 and the Betway Group.
“As a result of welcoming Authentic to Scientific Games, we will be uniquely positioned to continue to excite and entertain players to capture both the growth opportunities that exist within Live Casino and the convergence of players globally across digital and land-based channels by providing leading immersive experiences. We are excited to work with the talented team at Authentic to enhance our iGaming proposition for both operators and players.”Barry Cottle, CEO of Scientific Games.
Scientific Games’ in-house development capabilities are among the best in the world. By adding Authentic Gaming to the mix, it will be able to bolster those capabilities even further. That will allow it to cater to the booming gambling market in the United States. Demand for live casino games has been on the rise. That is a unique opportunity that is set to push the company to even greater heights. There are even plans to establish a live casino studio in the country.
In the third quarter of 2021, Scientific Games recorded an impressive 25 percent increase in revenue. That has primarily been attributed to the momentum that the company has gained in the North American market. The acquisition of Authentic Gaming and venture into the live casino space should help in scaling up that momentum even further.
The plans the company had to become the leading cross-platform global game company seem to be taking shape quite well. It has also elected to switch things around with regards to its key business focus. Recently, it sold its lottery business to Brookfield Business Partners LP for US$6.05 billion. That was a strategic move as it now intends to put a lot more focus and investment in the digital side of gambling.