Kevin Hart Takes Celebrity Casino Marketing into the Live Dealer Studio

Kevin Hart has already made his mark at poker tables. Now he is stepping behind a live casino table.

The Hollywood comedian and actor is teaming up with Pragmatic Play for a major live casino activation on Nov. 6 and 7, 2026, putting his personality directly into the gaming experience across four exclusive sessions.

The collaboration is part of a €1.25 million promotional campaign that will build toward Hart’s live appearances, giving Pragmatic Play a sizeable marketing vehicle while highlighting a broader trend in iGaming: celebrities are increasingly becoming part of the live casino product rather than simply lending their names to it.

Hart is hardly an unfamiliar face in gambling. He has appeared on High Stakes Poker and competed in the $300,000 buy-in Super High Roller Bowl in 2017. His latest role is different, though. Rather than sitting down as a player, Hart will host Pragmatic Play live casino games, bringing his high-energy comedy style into a format traditionally built around dealers and gaming tables.

From Celebrity Slots to Celebrity Hosts

Celebrity-branded online slots have become increasingly common, but putting a major entertainment personality in front of a live casino audience takes the concept further. In this case, Hart will host a rotating selection of Pragmatic Play titles across the November sessions, with the games being revealed during the events. The lineup is expected to draw from titles including Mega Wheel, Mega Roulette, Money Time, Sweet Bonanza CandyLand, Amazing Baccarat and Gates of Olympus Roulette.

Hart himself has already embraced the concept, saying he jumped at the chance to host some of Pragmatic Play’s biggest live casino games after seeing what the company had planned.

The attraction for suppliers is clear. A celebrity can turn a familiar live dealer format into a scheduled entertainment event, potentially giving players a reason to tune in for a particular session rather than simply opening a casino game.

Pragmatic Builds on the Hype

The celebrity element is being backed by a substantial promotional campaign starting with  PLAY with KEVIN, which runs from Oct. 19 to Nov. 2, allowing players to collect the letters “P-L-A-Y” through selected Kevin’s Picks live casino games or “K-E-V-I-N” across Pragmatic Play’s slots portfolio. Completing the collections earns Free Chips redeemable in Hart’s chosen games.

BET with Kevin follows from Nov. 2 to 7, randomly awarding Free Chips to players participating in Kevin’s Picks. Those rewards can be used during Hart’s live events. The campaign then culminates in Kevin Makes It Rain on Nov. 6 and 7, with more than 30,000 prizes available while Hart hosts the live casino sessions.

Pragmatic Play COO Irina Cornides described the collaboration as a new level of entertainment for the supplier’s live casino offering. That may be the more interesting part of the deal. Live casino has spent years selling the feeling of being at a real gaming table. Celebrity hosts now offer suppliers another way to make that experience feel like an event.