Global betting powerhouse bet365 is strengthening its live casino presence through a new partnership with Ezugi, one of the industry’s most recognized live dealer providers. The collaboration, which will roll out across the United Kingdom, Ontario, and New Jersey before the end of 2025, is a major step in bet365’s continued strategy to blend traditional casino experiences with cutting-edge technology.
The partnership introduces a lineup of Ezugi’s most acclaimed titles, including EZ Baccarat, Revolution Roulette, Ultimate Roulette, and Lucky 7. Each of these games offers a modern twist on classic formats designed to appeal to both new and seasoned players.
EZ Baccarat, long popular in North America, features signature side bets such as Panda 8 and Dragon 7. Revolution Roulette integrates multiplier pockets for added excitement, while Ultimate Roulette transforms the experience with show-style presentation and vibrant visuals. Meanwhile, Lucky 7, inspired by the Hi-Lo card game from the Indian subcontinent, delivers rapid, high-energy gameplay that fits seamlessly into bet365’s growing live casino portfolio.
The collaboration comes as bet365 continues a period of rapid international growth. In 2025 alone, the British operator expanded its sportsbook operations into Illinois and Kansas, making Kansas its 14th active U.S. state. The company is also preparing to launch in Missouri on December 1, pending the state’s introduction of legal sports betting.
Beyond the United States, bet365 is also targeting continental Europe, where it plans to secure a French license ahead of the 2026 FIFA World Cup. There has never been a broader push by the operator to combine its robust sportsbook operations with an increasingly sophisticated live casino offering.
Executives from both companies emphasized the strategic importance of the partnership. Ezugi representatives said that working with an operator of bet365’s global stature aligns with their mission to deliver engaging, high-quality live gaming experiences across regulated markets. They added that the partnership underscores Ezugi’s goal of expanding alongside top-tier brands in North America and Europe.
Meanwhile, bet365’s team emphasized that the partnership affirms their commitment to innovation and player satisfaction. The operator views Ezugi’s content as a natural fit for its portfolio, offering distinctive, high-production-value games that bring fresh energy to the live casino space.
With launches planned across three other major markets, bet365’s partnership with Ezugi positions the operator to lead the next wave of live casino evolution. For players across key markets, this means more immersive tables, modern twists, and a new level of entertainment. What is not there to be excited about?
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